The game has succeeded in spreading around the cricket world. On most international tours there is at least one Twenty20 match and all Test-playing nations have a domestic cup competition. The inaugural ICC World Twenty20 was played in South Africa in 2007 with India winning by five runs against Pakistan in the final. Pakistan won the second tournament in 2009, and England won the title in the West Indies 2010. West Indies won in 2012, with Sri Lanka winning the 2014 tournament. West Indies are the reigning champions, winning the 2016 competition, and in doing so, became the first nation to win the tournament twice.
When the Benson & Hedges Cup ended in 2002, the ECB needed another one day competition to fill its place. Cricketing authorities were looking to boost the game's popularity with the younger generation in response to dwindling crowds and reduced sponsorship. It was intended to deliver fast-paced, exciting cricket accessible to thousands of fans who were put off by the longer versions of the game. Stuart Robertson, the marketing manager of the ECB, proposed a 20 over per innings game to county chairmen in 2001 and they voted 11–7 in favour of adopting the new format.
The first official Twenty20 matches were played on 13 June 2003 between the English counties in the Twenty20 Cup. The first season of Twenty20 in England was a relative success, with the Surrey Lions defeating the Warwickshire Bears by 9 wickets in the final to claim the title. The first Twenty20 match held at Lord's, on 15 July 2004 between Middlesex and Surrey, attracted a crowd of 27,509, the highest attendance for any county cricket game at the ground – other than a one-day final – since 1953.
Thirteen teams from different parts of the country participated in Pakistan's inaugural competition in 2004, with Faisalabad Wolves the first winners. On 12 January 2005 Australia's first Twenty20 game was played at the WACA Ground between the Western Warriors and the Victorian Bushrangers. It drew a sell-out crowd of 20,000, which was the first time in nearly 25 years the ground had been completely sold out.