The band's official website originally announced that the single would be released on 11 October. The band describe "White Knuckle Ride" as "a hi-octane retrospective on Jay's career experiences - a cautionary tale equally applicable to anyone's life in these pressure cooker times." It appears that the Jamiroquai logo typeface has been stretched vertically for this release. The video for the single was made available on the group's YouTube account on 25 September.
The music video showed Jay Kay pursuing a Porsche 911 Carrera RS 2.7 along a winding desert road from a helicopter. After several unsuccessful attempts at losing its pursuer - including driving in wide circuits to raise a cloud of dust to blind Kay, and taking a detour down a tree-lined dirt road - the driver comes to a halt under a viaduct and escapes on foot. Kay arrives to find the car abandoned with no sign of the driver, whose face is never shown. The helicopter is a Robinson R44 Raven 2 owned by Jay Kay, who is a qualified private helicopter pilot, however a stunt pilot was used for some scenes.
The video was filmed on the Tabernas Desert, in Almeria, Spain.
*sales figures based on certification alone